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Micro-blog Ushers Chinese Museums into a New Era

news_publish_date: 
2011-02-23 09:07
news_author: 
Hunan Provincial Museum
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Micro-blog, due to its direct communication, high interactiveness and brevity, has been so popular in the past year that 2010 even is referred to as “the first year of micro-blog era in China”. Following such an increasing trend, Museums in China have entered the “Micro-blog Era” by launching their official micro-blogs one after another.

According to statistics, there are nearly 500 users with the name of “museum” in micro-blog, among which, Palace Museum (42,583 fans in Sina and 1.6 million “listeners" in Tencent), National Museum of China (14,367 fans in Sina and 1 million “listeners" in Tencent), Sichuan Museum, Hunan Provincial Museum and Shaanxi History Museum ranked as the most popular micro-blogs among museums.

Netizens acclaimed that it is micro-blog that removes the veil of museum’s mystery and aloofness. To most of them, museum was too mysterious and solemn to be close to. While through such a platform, they can not only appreciate the masterpieces on line, but also can freely comment and ask questions, which shortens the distance between people and museums in no time! 

Operators of museum micro-blog also spoke highly of such an efficient interactive channel. How to keep pace with the times and how to win the affections of youth when we carry forward our ancient cultures and traditions? It is the hottest issue in global museum community. Micro-blog, in that sense, in such an up-to-date way, imparts their fans with knowledge about collections, exhibitions, history and activities, what’s more important, establishes a brand-new modern image of museums that are down-to earth and amiable.